The BUD Fund

Branding, Upgrading and Restructuring, Promoting Sales

The BUD Fund

“Dedicated Fund on Branding, Upgrading and Domestic Sales” (“the BUD Fund“) was setup in June 2012 to assist enterprises in exploring and developing the Mainland market through developing brands, upgrading and restructuring their operations and promoting domestic sales in the Mainland.

The geographical coverage of the BUD Fund has been extended in August 2018 to also include the Association of Southeast Asian Nation (“ASEAN”) markets. A further expansion of the geographical coverage was implemented in January 2020 to cover other economies with which Hong Kong had signed Free Trade Agreements (“FTAs”) to assist enterprises in taking the economic opportunities.

The Government launched enhancement measures by phases in July 2021, including extending the geographical coverage of the Fund to include all economies with which Hong Kong has signed Investment Promotion and Protection Agreements (“IPPAs“).

To strengthen the support to enterprises in enhancing their competitiveness and developing diversified markets, the cumulative funding ceiling per enterprise under the BUD Fund has been increased to HK$7,000,000 and the maximum number of approved projects per enterprise has been increased to 70 in November 2022.

What is the BUD Fund?
Non-listed Hong Kong enterprises may apply for project funding for branding, upgrading and restructuring or promoting sales in the Mainland other economies with which Hong Kong has signed Free Trade Agreements (FTAs) and/or Investment Promotion and Protection Agreements (IPPAs)* covering up to 50% of costs, capped at HK$1 million per project.

* Effective from 27 June 2022, the geographical scope of funding support of the BUD Fund cover the following economies: the ten member states of the Association of Southeast Asian Nations (Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam), Australia, Austria, Belgo-Luxembourg Economic Union, Canada, Chile, Denmark, the four member states of the European Free Trade Association (Iceland, Liechtenstein, Norway and Switzerland), Finland, France, Georgia, Germany, Italy, Japan, Korea, Kuwait, Macao, Mexico, the Netherlands, New Zealand, Sweden, the United Arab Emirates and the United Kingdom.

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Cumulative Funding Ceiling Per EnterpriseUp to $7 million

Up to 70 Approved Projects Per Enterprise

Geographical Coverage of 37 Economies

The BUD Fund’s Objectives


  • Develop Brand Strategies
  • Brand Promotion
  • Brand Registration

Upgrading and Restructuring

  • Business Model Upgrade and Restructure
  • Product Renovation
  • Development of New Technology
  • Upgrade Management
  • Production Automation

Domestic Sales and Promotion

  • Development of Sales and Marketing Strategies
  • Develop and Establish Sales Channel
  • Marketing and Promotion Activities


Registered in Hong Kong with a Business Registration Certificate

Have Substantive Business Operations in Hong Kong with S0upporting Evidence

Non-Listed Enterprise

Scope of Funding

  • Relevant operating costs for setting up a new business entity
  • Recruiting additional manpower
  • Procure/lease additional machinery/ equipment
  • Produce/Procure sample/prototype
  • Place project related advertisement
  • Exhibitions/promotional events
  • Design and produce promotional materials
  • Design and establish online sales platform
  • Establish/enhance company website
  • Develop/enhance mobile applications
  • Testing/certification registration
  • Patent/trademark registration
  • External audit fee for approved projects
Budgeted Expenditure or Proportion of the Project Expenditure in Percentage Cap
  • Recruiting additional manpower might not exceed 50% of the total project expenditure.
  • Procure/lease additional machinery/ equipment might not exceed 70% of the total project expenditure
  • Produce/procure sample/prototype might not exceed 30% of the total project expenditure.
Normal Operating Expenses Will Not Be Funded
  • Rental Expenses
  • Renovation Expenses
  • Utility Expenses
  • Maintenance Fees for Existing Machinery/Equipment
  • Payment of Tax
  • Meal Expenses
  • Entertainment Expenses
  • Office Stationery
  • Business Registration or Operating Licence Fees
  • Salary of Existing Employees
  • Premiums for Product Liability Insurance
  • Shop/Product Display Fees

For BUD Fund Enquiry

Whether you have a huge budget or just limited resources, no matter what the criteria you have for your project, we are provide the best solution for your business needs.  We are happy to provide professional advice on your website development and help start off your business.  Give us a call or drop us a note.


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